SEED Group Announce Strategic Partnership with Blis to Provide Improved Transparency and Data Services to UAE Companies.

22 July 2019 – Dubai, United Arab Emirates – SEED Group today announced a strategic partnership with Blis, the global leader in real-world intelligence. Initiated by SEED Group, under The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, the collaboration will provide businesses in the UAE with key insights into consumer behavior.

Blis specializes in understanding real, human behavior and together with SEED Group will work to help businesses in the UAE gain better insight into their customers and improve the transparency and accuracy of location data in the country.

Blis was founded 15 years ago and evolved from a media-centric organization to a full-service location data, analytics and attribution company that focuses on real-world intelligence. The growth of mobile location technology across the media and technology industry in the UAE paved the way for Blis to enter the MENA market and provide world-class service to local agencies and brands. For more than five years, Blis has retained its vision of providing transparent, accurate and scalable data and measurable results to businesses in the UAE.

“Working with SEED Group is a fantastic opportunity to create greater understanding for brands and business in the UAE to better understand their consumers. At a time when transparency is at the front of people’s minds, we’re excited to bring a level of provenance and accuracy to the data that brands use to create meaningful engagement and generate business results,” said Puja Pannum, Managing Director, MENA, Blis.

“We are very excited to start this journey in partnership with Blis. Many UAE businesses struggle to know their clients, making it difficult to target the right from the wrong ones. But we will see a drastic enhancement in consumer engagement and the distribution of measurable revenues with the unique strong instrument that Blis provides,” said Hisham Al Gurg, CEO of SEED Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

In the upcoming EXPO 2020, Blis has reaffirmed its dedication to providing brands and organizations with real-world intelligence. With roughly 25 million tourists attending the event, Blis’ Smart Platform will provide key insights about how attendees interact with space. Based on research location targeting shows a 47% uplift in the likelihood of store visits. By understanding the journey of consumers, businesses that invest in geolocation technology will succeed.

About Blis

Blis is the global leader in real-world intelligence. We specialize in understanding real, human behavior by analyzing vast quantities of mobile location data. This gives businesses a uniquely powerful tool: the truth about what people actually do, to improve consumer engagement and deliver measurable sales uplift.

Our Smart Platform provides unmatched transparency, accuracy, and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation, and measurement for marketers and business decision-makers alike, fueling the next generation of insight-driven marketing.

With 31 offices across five continents, Blis works with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz, and Peugeot, as well as every major media agency to reach over a billion mobile devices a year.

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About SEED Group

Over the past 16 years, SEED Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of the SEED Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. SEED Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed Bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria.

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BLIS Media Contact:

Marian Brannelly

SEED Group Media Contact:

Nomarie Jean Lacsamana
+971 4 373 5068