SEED Group Dubai partners with Swisstouches Hotels and HTMi Hotel School Switzerland
DUBAI, UAE 28th May 2018
Dubai’s SEED Group, a group of diversified companies owned and chaired by The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, has joined hands with Switzerland’s HTMi and Swisstouches Hotels and Resorts to launch SEED Hotels Management LLC with the aim to be part of the growing hospitality industry in the UAE and the Middle East.
HTMi Hotel and Tourism Management Institute, Switzerland, is a leading private educational institute that offers undergraduate and postgraduate academic degrees. It prepares students for a management career in the global hospitality industry and is supported by a worldwide network of international hotel companies. In 2018 HTMi has over 2000 students study its courses globally and is ranked 14th in the global QS University rankings for Hospitality and Leisure. HTMi sister brand Swisstouches Hotels and Resorts is a global leader in unique relaxation, with its head office in Switzerland, and now with 8500 rooms in pipeline to open by 2020 and growing quickly. Swisstouches innovative hotel brands are well positioned for many hotels, resorts and residences in the Middle East and globally.
The joint venture under ‘SEED Hospitality’ will develop HTMi Schools, training centers, upscale Swisstouches Hotels and a range of new brand extensions and brands throughout the Middle East and the wider world.
This strategic partnership will create a strong combined global platform as both the partners have their global footprints in major markets. SEED has offices in the UAE, Australia, UK, USA, Switzerland, Latvia and Thailand, whereas HTMi has a global platform in Asia, Africa and Europe.
Hisham Al Gurg, Chief Executive Officer of SEED Group and The Private Office said, “We are pleased to announce our joint venture with HTMi International Development Group and Swisstouches Hotels and Resorts. The hospitality industry is on the cusp of massive growth in the GCC and wider Middle East. I believe the newly formed partnership will further boost the hospitality industry in Dubai and the region by introducing state-of-the-art upscale properties.”
There is a lot happening in the hospitality sector, and not just in Dubai but also across all the emirates. For decades, the emirate’s hospitality marketing strategy and trademark was focused on luxury, however it is as important for the city to widen its appeal, and therefor to attract the 20 million visitors per year by 2020 there is a need to create high quality at lower cost accommodations, in what is known as ‘upscale properties’.
The latest industry estimates revealed around 492 hospitality projects worth $39.4 billion are currently in progress in GCC; whereas the value of 1,156 active hospitality projects exceeded $147.1 billion by March 2018 in the region.
But while there’s a lot of grafting to be done to entice and accommodate 20 million tourists by 2020, with a total of 160,000 room keys, the city is churning out upscale hotels at a sterling pace. SEED and HTMI’s partnership bid to give a taste of Swisstouches’ upscale hospitality in the Middle East region has added one more feather in Dubai’s cap.
On his part, Ian Larmour, Managing Director, HTMi International Development Group, said, “We are delighted to enter into this partnership with SEED Group. The joint venture will help us to develop existing brands and introduce new brands in addition to explore the Middle East market with a strategic partner like SEED, which has extensive knowledge and understanding of the region. Our entry into the Middle East market is in line with our international development plans that were unveiled earlier this year. The global opportunity for this joint venture is very exciting. We are delighted that Mr. Vinoth Prakas, HTMi Director of Diplomatic Relations is also appointed as International Development Director, SEED Hotels Management LLC.”
SEED Group invests directly in potential business opportunities in the region, which meets its investment criteria. Leveraging on the wealth of expertise of the Private Office’s management team, the aim is to attract smart and ambitious business projects, thoroughly evaluate their market potential and comprehensively assess their potential and risk.
The Private Office’s strategy targets sectors and markets that are in line with the UAE’s vision and that have a distinctive and significant competitive advantage such as tourism, real estate, media, technology, and banking, to name a few.
About SEED Group
Over the past 16 years, the SEED Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of the SEED Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. The SEED Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed Bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria.
For more information please visit: www.seedgroup.com
About Swisstouches Hotels and Resorts
With its origins in the Swiss Alps, Swisstouches Hotels and Resorts has a new and exciting collection of hotel brands offering famous Swiss hospitality service, and a unique blend of hospitality relaxation concepts for all business and leisure guests. For new hotels and resorts, Swisstouches Hotels & Resorts creates brands that have many points for guests to remember in details of design, services and products. Creating memorable points is something valued by guests, especially those who frequently stay in hotels. Each Swisstouches hotel has at least 100 memorable points both obvious and subliminal, in all parts of the guest experience of “Unique Relaxation”. The intent is not to create a standard design style, but rather one of consistent quality, ambiance and uniqueness representing the values of beautiful Switzerland, nature, warmth and coziness.
For more information please visit: www.swisstouches.com