SEED Group Announces a New Partnership Agreement with AI Directions to Achieve Better Artificial Intelligence Outcomes amongst UAE Organizations.

Dubai, United Arab Emirates – 21 April 2019

SEED Group, a diversified group of companies owned by The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, today announced a strategic partnership with AIDirections, a company that offers bespoke AI (Artificial Intelligence) solutions and advice for organizations in this changing world. The partnership aims to generate continued progress in the growth and development of AIDirections since its inception in 2016 by integrating SEED Group’s business model to leverage its reach on organizations wishing to implement and enhance their services through the use of AI.

The UAE is a leading country in developing policies and strategies for AI, as well as for other future technologies. This environment is the ideal incubator for companies willing to invest into the future and develop solutions to fit this fast-changing world. The partnership between the SEED Group and AIDirections was put in place to support the UAE AI Strategy and to make Dubai one of the bests in the use of AI.

There are dedicated developments of AI tools for large industry organizations, but what is currently underrepresented is helping organizations in this rapid development to find the best strategy and approach for them. A fair percentage of AI projects fail or lag behind expectations – AIDirections want to change this picture. AIDirections has developed a methodology to help these organizations identify and analyse their business-specific opportunities and risks associated with using AI. Based on this, AIDirections develops an AI Strategy and a roadmap for implementation. In addition, AIDirections develops and implements individual AI solutions that are customized to suit the organization where it is applied. AIDirections has created a development framework for rapid prototyping and robust product development, which allows to integrate our solutions easily and quickly with the existing infrastructure. AIDirections’ award winning pain detection tool is just one of the applications utilizing this platform.

“AI is transforming business across industries and we make sure that we are at the forefront of this field. AI Directions is keen to establish a clear way in which their success will support those who are often experiencing difficulties with their AI situation, offering a set of solutions that are easily and quickly plugged into existing systems of any organization,” said Dr. Angelika Eksteen, Director of AIDirections. “We are excited to begin our journey with SEED Group as we incorporate our teams’ next generation of knowledge, experience, and best practices to deliver unmatched levels of awareness, consultancy, and custom solutions development that will respond successfully to AI’s significant and inevitable growth. We in AIDirections are passionate for AI and the UAE, therefore we are more than happy to contribute to homegrown innovation.” she added.

Hisham Al Gurg, CEO of SEED Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, believes Dubai is making rapid progress towards becoming the first smart city in the world, and AI is expected to revolutionize the UAE market sooner than expected. While companies in various sectors are in the midst of their digital transformations, many of these companies still have a lot of misunderstandings about this technology.

“AI Directions uses deep-learning techniques and strategies that are hidden from existing business tools and consulting firms offering traditional AI solutions,” said Hisham Al Gurg, CEO of SEED Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. “We believe AIDirections is strongly positioned to close these gaps particularly in developing custom-made AI solutions. By working with AIDirections in partnership, we will combine our synergies to realize the true potential of AI in the region and contribute to the UAE’s greater vision,” he concluded.

AI Directions is taking part in Ai Everything (AiE), the most influential Artificial Intelligence event to date, taking place in Dubai from 30 April to 1 May 2019.

About AI Directions

AIDirections is a Dubai based company, which was established in response to the exciting developments in Artificial Intelligence (AI). The target market for AIDirections is the GCC, concentrating on UAE and Saudi Arabia.

AIDirections’ value proposition is based on the development of use cases across a number of industries, particularly healthcare, retail, government, education, technology, and others. While we are technology neutral in our approach, we are also developing a set of products in the areas of pain management, sentiment analysis and people flow through the use of computer vision. We develop these products through our own network and via partnerships with research institutions in the region and international technology companies.

The core staff of AIDirections brings together significant experience in research and development, technical standardization, management of research and development, development and implementation of national level strategies, futures study and work, international collaboration and consultancy.

AIDirections’ business areas are: 

  • Training and awareness with regards to AI; 
  • Assessment of AI Readiness and development of an AI Strategy;
  • Consultancy to identify opportunities and risks related to the use of AI;  
  • Provision of solutions for dedicated problems and customers, such as pain detection, sentiment analysis and people flow; and
  • Provision of smart IoT solutions utilising AI, e.g. for oil and gas or smart cities.

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About SEED Group

Over the past 16 years, SEED Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of the SEED Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. SEED Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed Bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria.

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AI Directions Media Contact:

Dr. Angelika Eksteen
+971 525218026

SEED Group Media Contact:

Nomarie Jean Lacsamana
+971 4 373 5068