SecuTronic forms strategic partnership with SEED Group to introduce innovative and integrated security solutions in the UAE market

(left – right) Osama Smadi, Senior Manager – International Ventures, SEED Group. Mohamed Al Banna, Senior Director – International Ventures, SEED Group. Hisham Al Gurg, CEO, SEED Group. Yasser Al Nagadi, CEO, SecuTronic. Ali Zyadat, General Manager, SecuTronic. Natalie Barakeh, Senior Manager – International Ventures, SEED Group.

Dubai, UAE – 07 January 2019

Saudi-based SecuTronic, the leading security solutions provider in the region and systems integrator in the Middle East, recently announced a strategic partnership with SEED Group (UAE), the diversified group of companies owned and chaired by The Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

This agreement is a step forward in the strategic partnership that brings SecuTronic’s vision to mature into the foremost sought-after solution provider in the region. Strategically, through this partnership, SecuTronic hopes to leverage and accelerate their presence and expansion plans within the region whilst raising the bar for an exceptional, innovative, and customized cutting-edge security framework landscape in the UAE security market. Moreover, this will provide a comprehensive wide range of tailor-made security solutions covering consultancy, project management, technology services, and maintenance.

“We are excited to partner with a prestigious organization such as SEED Group. SecuTronic is a leading name in the Kingdom of Saudi Arabia when it comes to security and joining hands with SEED Group is part of our growth and expansion strategy within the region. We believe that the UAE market has opportunities for untapped potentials and SecuTronic, with its diverse portfolio of integrated technology and security systems, can offer state-of-the-art solutions to each and every market sector. Together with SEED group, we are confident that we can replicate our KSA success in the UAE,” said Yasser Nagadi, SecuTronic’s CEO.

“In today’s globalized economy, every moment is a risk. Regardless of the nature of one’s business, every entity needs to be on guard and introduce not only what works but the best security solution that can be made available. Regional demand for these solutions is set to soar at a rate of 15 percent from 2018 to 2024 . With a vast choice of various security frameworks being accessible throughout the UAE, it is vital that we bring in the leading provider to the market and hence, why we are delighted to partner with SecuTronic who will bring innovative security technology solutions to the MENA region,” said Hisham Al Gurg, CEO, SEED Group.

About SecuTronic

Its innovative solutions include Physical Security Information Management (PSIM) solutions, command and control centers, industrial security, hospitality, energy management, and a whole range of commercial security solutions. SecuTronic’s customer base includes leading private sector firms, ranging from large industrial corporations to financial services and retail businesses. Its government clients include both civilian and military agencies.

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About: SEED Group

Over the past 16 years, SEED Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East & North Africa (MENA) region through the support and strong base of regional connections of SEED Group. The Group’s goal is to create mutually beneficial partnerships with multinational organizations and to accelerate their sustainable market entry and presence within the MENA region. SEED Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria.

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